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Privacy policy

Mia & Luna™ — Privacy Policy

Last updated: December 3, 2025

Mia & Luna™, operated by FELYNEX HOLDING LLC, manages this website and online store, including all related information, content, features, tools, products, and services (the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you access or use our Services, make a purchase, or otherwise engage with Mia & Luna™.

If any conflict exists between our Terms of Service and this Privacy Policy, this Privacy Policy governs regarding the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data.

Depending on how you interact with our Services—and as permitted under applicable law—we may collect the following categories of personal information:

Contact Details

  • Name

  • Billing address & shipping address

  • Phone number

  • Email address

Financial Information
  • Credit/debit card details

  • Payment confirmation

  • Transaction details

Account Information
  • Username, password

  • Security settings

  • Preferences & saved items

Transaction Information
  • Items viewed, added to cart, wishlisted

  • Orders, returns, exchanges, cancellations

  • Past purchase history

Communications
  • Information you provide when contacting customer support

  • Emails, messages, inquiries

Device Information
  • Device type, browser type, operating system

  • IP address

  • Unique identifiers

Usage Information
  • Interaction with our website and Services

  • Session activity and browsing behavior

Sources of Personal Information

We collect personal information from:

  • Direct interactions, including when you browse, purchase, create an account, or communicate with us

  • Automatic collection, such as cookies, analytics, and device data

  • Service providers, including payment processors, analytics tools, and fulfillment partners

  • Business partners or third parties, where allowed by law

How We Use Your Personal Information

Depending on your interactions, we may use your personal information for the following purposes:

1. Provide, Tailor & Improve the Services

  • Process payments and orders

  • Manage your account

  • Fulfill shipments, returns, and exchanges

  • Store your preferences

  • Recommend products

  • Enhance the shopping experience

2. Marketing & Advertising

  • Send promotions, newsletters, and product updates

  • Show advertisements based on your interactions

  • Personalize on-site and off-site ads

3. Security & Fraud Prevention

  • Verify your identity

  • Detect and investigate fraudulent or harmful activity

  • Ensure safe and secure transactions

4. Communication

  • Respond to questions

  • Provide customer support

  • Manage our relationship with you

5. Legal Compliance

  • Respond to lawful requests

  • Comply with regulations

  • Investigate policy violations

How We Disclose Personal Information

We may share your personal information in the following circumstances:

Service Providers & Vendors

  • Shopify (hosting, payments, analytics)

  • Payment processors

  • Shipping & fulfillment partners

  • IT & cloud service providers

Marketing Partners

  • Advertising platforms

  • Social media integrations

  • Email and SMS marketing services

At Your Direction

  • Shipping companies

  • Social media widgets or login integrations

Within Our Corporate Structure

  • Affiliates controlled by FELYNEX HOLDING LLC

For Legal or Business Reasons

  • Mergers, acquisitions, bankruptcy

  • Compliance with court orders, law enforcement, or regulatory obligations

Relationship with Shopify

Our ecommerce platform is hosted by Shopify, which collects and processes certain personal information to operate and improve its services.

Information you submit may be stored or processed in regions outside your country.

Shopify may also use aggregated data from across Shopify merchants to:

  • Improve business features

  • Power personalized advertising

  • Enhance platform functionality

You can learn more about Shopify’s privacy practices here:
https://www.shopify.com/legal/privacy

Depending on your location, you may exercise privacy rights directly with Shopify via their privacy portal.

Third-Party Links

Our Services may contain links to external websites not operated by Mia & Luna™.
We are not responsible for the privacy practices or security of these third-party sites.

We encourage you to review their policies before providing personal information.

Children’s Data

Our Services are not intended for children under the age of majority in your jurisdiction.
We do not knowingly collect personal information from minors.

If you believe a minor has provided personal information, contact us at care@miaandluna.com to request deletion.

Security & Data Retention

We implement reasonable security measures, but no method is completely secure.
Do not transmit sensitive information over unsecured channels.

We retain personal information only as long as necessary to:

  • Maintain your account

  • Fulfill Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce policies

Your Rights & Choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Access / Know what data we hold

  • Delete your personal information

  • Correct inaccurate information

  • Portability of your data

  • Opt out of targeted advertising or data sharing

  • Manage communication preferences

  • Object or restrict certain processing (EU/UK)

  • Withdraw consent, where applicable

To exercise your rights, contact us at:
📩 care@miaandluna.com

We may require verification before processing your request.

International Transfers

Your information may be transferred and processed outside your country.
Where required, we use:

  • Standard Contractual Clauses (SCCs)

  • Equivalent UK transfer agreements

  • Other recognized legal mechanisms

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
When updated, we will revise the “Last updated” date and post the new policy on our website.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📩 care@miaandluna.com